What is TGI?

Established in 1992, the TGI is a continuous survey of consumer usage habits, lifestyles, media exposure and attitudes. It provides actionable and independent marketing information on adults aged 15+.

This allows for an understanding of consumer attitudes, motivations, and behaviour. It provides comprehensive market segmentation, accountability in marketing and communication strategies.

Results for our media

• In Pub i-site media is the most seen Out of Home Media (OOH Media) by 18-34 year olds according to recent TGI research (2010).
• 18-34 year old adults are 54% are more likely to have seen product advertising in pubs and clubs in the last week in comparison to other OOH Media. TGI research (2010).
• 146,000 16-34 year olds have seen Postcard Advertising in the last week. TGI research (2010).
• 15-24 year olds are 119% more likely to have seen postcards advertising in the last week according to TGI Reasearch (2010).
• 321,000 18-34 year olds have seen advertising in the pub in the last week according to TGI Research (2010).