Innovative Media

In 1994 The Picture Works introduced a new advertising media to Ireland placing brands in peoples daily lives with free postcards available in cafes, bars and restaurants. We call these City Cards.

Since then we have developed a suite of innovative media, which provide brands with the opportunity to embed themselves in their target audiences' lives in an engaging and innovative way.

We aim to provide media solutions that excite, engage and entertain our and your public. This website is an introduction to what we can deliver.

Case Study - Arthur's Day

For Arthur's Day 2010 we were tasked with the challenge of creating engaging street media on behalf of Diageo. Check out the results here.

TGI Research

"Our City Card Advertising is the most seen OOH Media amongst 15-34's adults, with 15-24 year olds 119% more likely to have seen postcard advertising than any other OOH Media in the last week. " (TGI research 2010)

Supporting Art

Since our first months in business we have been promoting and featuring emerging artists and some better known ones through our media. Our annual art competition has grown from strength to strength, winning huge campaigns and getting bigger each year.

I-Site Research

"i-sites are at the sharp end of drinks brands exposure at the point of sale as 67% have yet to decide what they are having when they enter the bar" i-reach commissioned research 2011.

values led company

We approach our business in an ethical and environmentally sensitive manner.

The Picture Works is a member of 1% For the Planet. Members donate 1% of annual sales to environmental organisations each year. Last year we donated to Seed Savers. Read More